BSEO Forum

The term “style” is thrown around a lot by writers, but it’s a misnomer for copywriters because “style” doesn’t work in the extremely short attention economy of the internet. Good copy isn’t necessarily “stylish.” But copy that establishes trust, authority, builds relationships, and gets people talk...

All great writing starts with a few well-chosen words, a unique voice, and — according to my guest and colleague — a love for your audience. Sonia Simone is a true original, a prolific author, educator, and speaker who has written countless well-chosen words for Copyblogger (I consulted a team of ex...

Forgive me, for I am here to destroy your insecurities. Your excuses. The lie that suggests your first draft must be perfect. The illusion that great copy is born in a single moment of white hot inspiration. I want to destroy those things so you can get down to the business of writing. And that begi...