increase site visits with SEO The traffic gained through SEO techniques is defined as " organic " because it arrives at the company website in a natural way, without paid advertisements or direct solicitations. What does PPC mean? Pay per click campaigns are totally different from SEO. PPC involves paying a search engine to place a sponsored ad for your site on the first page of results for certain keywords. PPC campaigns can include adverts on social networks which, however, work differently than Google AdWords which we will take as an example as it is the PPC tool of the most used search engine in the world.
Here's what to do to activate a pay per click campaign on Google AdWords and increase site visits: Set a daily budget for each ad Create a list of keywords for which to activate budget spending when you search Set a maximum spend per keyword increase site visits with PPC For your ads to actually be shown to users, Google will not only look at the budget set for each keyword, but also at the score assigned to the advert itself. When competition for a specific keyword is high, the spend required for positioning increases accordingly.