Those tools exist and they work. Now we just need to start them and let our imagination fly to draw the mountains we want to conquer our objectives .Digitalization and beyond… what are the benefits for the customer Digital Marketing Service companies are embracing innovation and digitalization to offer us new products and new services but what really are the benefits and dangers that this brings for the customer repetitive processes with the same pattern can be monitored more efficiently through robots iot devices or through the use of data captured in each customer interaction.
The incorporation of technologies and automation favors the digitalization process which can undoubtedly provide competitiveness to companies. According to the strategic analysis for the development of smes in spain digitalization and social responsibility – spain sme report faedpyme – the companies in the service sector and the largest ones are those that present a degree of involvement in terms of digitalization. And ict information and communication technologies slightly higher than the rest of the companies.