How B2b Brands Can Target Influencer Marketing

[Nazmuss321a]

Why influencer marketing is important for B2B marketing Whether it's Google PPC or Facebook, paid search has become a staple practice in B2B marketing. In addition, the B2B space is more saturated than ever. Think about it, how many project management tools are there? CRM? Content Marketing Platforms? Influencer Marketing Platforms? This makes it harder than ever to stand out from the crowd, especially if you don't have the purchasing power to buy thousands of dollars in PPC. What if I told you that you could use the same power as consumer products to increase their viral sales for your bottom line? By now you've probably seen so much user-generated content for some of your favorite B2C brands like Allbirds or Purple Mattress. The point is, most B2B brands get it wrong when it comes to influencer marketing. In fact, the number one mistake B2B marketers often make is misreading the label. Unlike B2C products, you can't just send a product to someone and ask them to review it. For a SaaS platform or software, user-generated content shouldn't come from influencers, but advocates.

This means that the process from campaign design to Consumer Email List publication may take a bit longer as it just requires a bit more education. Here's a deep dive into how you can use influencer marketing to beat your competition in the marketplace:How to start your B2B influencer marketing campaign Basically, B2B products are solutions. And what are the solutions in the B2B world? Pop quiz! A) Trading Enes Kanter and some choices for Davis Bertans B) Answers to key business questions If you answered A, then let's discuss. If you answered B, then you are correct and sane. When developing your influencer marketing campaigns for your product, you will first want to make a list of the fundamental questions and problems that you are looking to solve for your target audience.

A clearly worded question will give you a head start on setting up a great campaign. Once you have your list of questions your target customers might ask, it's time to write a campaign brief and research influencers. But wait - which platform should I target? Honestly, for a B2B brand, the best value will be on YouTube. Since YouTube is owned by Google, it is the second largest search engine in the world. You're going to want to create discoverable content. You're going to want to create content that a pained B2B marketer, in a desperate Google search in the middle of the night, will discover. Forget Instagram. I know this is the hip platform, but unless you have an amazing idea for raising awareness through amazing stories, you don't need to waste money on it. Think about it: how many of your target consumers are going to click on your landing pages on their phones? How many people are looking for new solutions to their business problems on Instagram? It's a great platform for B2B brands to build community, but not exactly the most optimal place to discover new customers. That being said, it's still about repurposing your YouTube creation for advertising on Facebook and LinkedIn.