But, don't be fooled. Generating demand is not just about promoting actions to boost sales in the short term, although this can also be among the objectives of the strategy. When we talk about demand generation , we Israel Email List are talking about recurrence and predictability. An effective demand generation strategy focuses on building and retaining long-term relationships with current and potential customers, seeking to positively influence every touchpoint in the buyer's journey. From an anonymous visitor to a satisfied customer. Demand generation actions throughout the purchase journey In a reality where building relationships between company and customer is increasingly crucial to business growth, the demand generation strategy involves a series of marketing tactics that drive long-term engagement, including actions to attract leads, capturing contacts, qualifying opportunities and accelerating pipeline.
Below, we list some effective demand generation actions for the different stages of the purchasing journey: Learning and discovery Problem recognition Solution consideration Buying decision Learning and discovery At this stage, the potential customer is not yet aware of the problem that your company solves or the opportunity that your product/service provides. It is therefore necessary to draw the attention of the potential customer by showing them the existence of the problem or opportunity. Here content and attention actions are recommended, such as posts on social networks, advertisements on social networks (Instagram and Youtube are great media for attention #ficaadica) or in offline media such as direct mail, billboards, radio and TV advertisements, pamphlets etc. Problem recognition At this stage, the potential client already knows that they have a problem or want to take advantage of an opportunity and begins to research more about the subject.