What is the Facebook pixel and how to configure it?

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Bappy
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Joined: Thu Jul 28, 2022 7:31 am

What is the Facebook pixel and how to configure it?

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In this article we are going to talk about the Facebook pixel . From what we have been able to verify, many companies that have an internet presence do not know what it is and what it can contribute to their business. On many occasions we talk about " what cannot be measured phone database cannot be improved" and this is what the Facebook pixel helps us with. What is the Facebook pixel? The Facebook pixel is a code that can be implemented within your website and is invisible to users who visit it. This code allows you to measure what happens within your website,

that is, you can track what happens within your website. If a user interacts with the website or with the Facebook ads that you have active, this pixel is activated and collects information. What information does it give you or what can you do? If you advertise on social networks , in this case on Facebook, this pixel can help you carry out very interesting actions for your company, such as: Impact with advertising users who have visited your website but have not bought, for example. That is, a user can enter your website, but does not visit the thank you for buying page. This pixel collects this information and shows the ads that you want to these people to encourage them to return to the web to buy.

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Helps you optimize ads Create custom audiences based on audiences similar to your website visitors for example. How to configure the Facebook pixel You must enter your ad manager or generate a new one, when you have it implemented you must go to the Measurement section. Within this section you will see “Pixels” and create new. It is very important that you keep in mind that the pixel is one per advertising account and should not be changed by the campaign you carry out. This is because your ad account will be linked to a web page where conversions will be measured. When you generate the pixel you have several options to implement it: Include the code manually within the web both you and a developer If your website is within the "partner" platforms: Example Google Tag Manager or an ecommerce platform such as Shopify.
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