If you have a website, whether it is a blog, a store or with relevant information about your company and sector that receives many visits each month, perhaps you are wondering how to make it profitable. Do you know web advertising ? When you enter a website and ads appear between the content you are reading or you see a side banner or at the beginning of the page , that is web advertising . In this article we are going to explain why these ads are placed on websites and what Adsense is. What is web advertising and why it helps you monetize Web advertising helps content creators or companies that have a lot of visits on a monthly basis to get an extra source of income with third-party ads. Is this type of advertising the same as doing SEM ? As we told you in previous articles about what sem is and how it helps your company , online advertising consists of making ads on Google.
That is, you as a company make certain ads to promote your website or services with a specific marketing objective. In the advertising that is done within your website you do not pay, the advertisers are the ones who pay to place their ads within the space of your website. For this reason it helps monetize, depending on the people who see an ad on your website and click, you will receive more or less money. How can I put advertising on my website? If you have convinced yourself and see that advertising on your website can be a great advance for you or your business, we are going to introduce you to Adsense. Adsense It is the program that Google offers you to introduce advertisements within your website. You simply have phone database to go to: https://www.google.es/adsense/start/, register and enter the website on which you want to advertise. It is a very intuitive website so you simply have to follow the steps that it indicates to register correctly. Once you have the website in Adsense you will receive a message and after confirmation your website will be ready to start generating profits. What types of ads are available? In the web advertising offered by Adsense you can choose the type of control you want to have over the ads that are displayed on your website.
automatic Auto Ads are especially for people who trust Google and don't want to manually review and optimize the ads that are displayed. In this option you put the web and Google chooses the location and the type of ad that is displayed on each of the pages. ad units Ad units are the option you have to be able to control what is shown and where on your website. Here you can choose the size of the ads and the placements. You can customize the font or aesthetics of the ads to make them less intrusive for the user. Thanks to the ad units you will be able to see the placements that have the best performance and carry out A/B tests to get more conversions. What if I don't like the advertising that comes out? It is important that you keep in mind that Adsense lets you choose the type of advertising. That is, which ads you do not want to appear. There is a section where you can indicate what kind of categories you do not want to appear on your website, such as: political content, gaming…etc. We hope that this article has been interesting for you, if you want us to give you more information on this subject, the type of ads that can be chosen, how it works or enter into a more technical topic, we will address it in future blogs . Very attentive! If you have questions or want an agency to take charge of configuring and optimizing these ads, you can contact us without obligation. We will be happy to assist you!
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