Before moving on, you need to be clear about what the concept of Digital Public Relationships refers to. In a few words, it is about getting mentions in interesting articles published in digital media (such as newspapers or blogs). It could be said that it is the evolution of the traditional press, but with some differences. For example, digital public relations directly influence SEO. This is because so much of digital PR relies on building links from high-quality, highly targeted, and important publications. This improves search engine rankings, traffic, and sales. In fact, 51% of marketers say they notice the positive effects of link building within one to three months. Good practices of Digital PR and SEO Now, does this mean that all mentions in digital media are good for SEO? Not really.
The effectiveness of your Digital PR plan will depend on aspects such as quality, naturalness and specificity. Here are some best practices to get you started in the world of digital public Phone Number List relations on the right foot. Create valuable content To get the best publishing deals, you need to offer valuable content to the media. But what factors determine what is “valuable” and what is not? Reviewing the Google guidelines , you will find some important points that the search algorithm associates with quality and relevance, such as: The good use of keywords and synonyms.
The validity of the content (when was it last updated or is it still useful to the end user). The expertise, authority, and reliability of the content. For your consideration, “Why , ” “What,” and Infographics posts receive 25.8% more links compared to “How To” posts and videos . Also, long texts get on average 77.2% more links than short articles. Look for relevant links Link relevance is very important to Google. The total number of links does not matter for the search algorithm, on the contrary, a single relevant link can have more impact than millions of low quality links. So part of ensuring a good strategy is making sure the posts you target offer links that are relevant to your brand and topical focus.
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