Display network what is it and how to create a campaign

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moyna888
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Joined: Sun Feb 05, 2023 9:35 am

Display network what is it and how to create a campaign

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You know those ads that appear in banner format on the sides, footer or top of websites, videos and apps? They were probably created based on digital marketing strategies to be displayed on the Google display network. This network is very important for the growth of enterprises, especially those that operate only in digital. It is through it that they manage to increase their visibility and attract more people interested in their products. Were you curious? Want to learn more about the display network? So, continue reading and check out all the information we have separated. Let's go! What you will see: [ hide ] What is display network? What are the ad categories? text ads image ad video ad rich media ad How to create display network campaigns? Define the campaign objective Set up the campaign in Google Ads enter the goal set the budget choose segmentation create the ad measure the results What is display network.

The display network is a collection of Google partners that provide space on their sites, videos and apps so that other companies can show their ads through Google Ads. That is, they are Internet pages or third-party content that can be used to publicize the products, services and brand of a particular business through advertising. In this case, Google itself and its applications, such as YouTube and Gmail, are also China WhatsApp Number List part of this network. It is worth mentioning that it is different from the search network, since the latter represents the ads that are presented to users who search for a certain keyword on Google. The search network are the ads that appear at the top of the Google page and are related to users' search: The display network has ads inside the pages of the websites, like this example from Itaú on the website below: Both help entrepreneurs and digital businesses to increase their level of disclosure and, consequently, this results in greater visibility of their products and services by their audience.

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What are the ad categories? Google has a few different types of ads – as a common feature, they all have text and a button to click on , and can have images, videos or other media assets like carousels or animations. Discover the main types: text ads They are ads with a small text, that is, they have only a title and a few lines of content. These are search network ads, adapted for display. digital throttle image ad In this case, they are ads that use different images and layouts to attract the attention of people who are browsing a particular website, video or application. video ad As the name implies, they are ads served on videos, in particular, on YouTube. That is, we are talking about those banners that are at the bottom of the video while you are watching your favorite channel. The first video is an ad. Note that the format is similar to normal YouTube videos rich media ad This is a more interactive ad format, as the user can choose which is the best way to view it.
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