Marketing concepts every infoproducer should know

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moyna888
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Joined: Sun Feb 05, 2023 9:35 am

Marketing concepts every infoproducer should know

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The digital producer makes his content available on the internet, and it is very important that these products reach potential consumers. Thus, digital marketing and marketing concepts arise, which must be well known and worked on by digital producers. Marketing is a term often used among entrepreneurs. But do you know the meaning behind that word? It is important to understand what marketing is before knowing some of its main concepts and information on the subject. Check out! What you will see: [ hide ] What is marketing? top 10 marketing concepts Persona Avatar Niche Marketing viral Marketing digital marketing channels A/B tests Branding Co-branding ROI Calculation What is marketing? The American Philip Kotler, considered the greatest marketing professional, explains that marketing is both an administrative and a social process by which people obtain what they want and need through generating desire, offering and exchanging products and services of value.

For Raimar Richers one of the founders of FGV and one of the first marketing specialists in Brazil, marketing is the set of activities whose purpose is to materialize exchange relationships. This exchange occurs between the company's products and services with the purchasing power of the consumer. The term marketing comes from the English word “market”, which means market. Marketing, then, is Sweden WhatsApp Number List an activity aimed at understanding (and meeting) the needs and desires of consumers within the market. It operates in all stages of the process, such as production, the product launch schedule and product sales. That is, throughout its entire life cycle. By understanding the consumer, analyzing data, investing in advertisements and making good planning, the producer can use these strategies to satisfy the needs and desires of a given market and boost its reach and sales. But before putting these strategies into action, it's very important that you understand some of the key concepts found within marketing.

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For this reason we brought 10 of them for you to know. Check it out now! top 10 marketing concepts Persona The persona is considered the construction of the ideal client through the personification of the target audience. Being semi-fictional, it is built based on data that better delimit the communication strategies between the brand or product and the public. This feature of marketers helps drive and give consistency to actions. This is because the complete profile and consumption habits of the customer are known. It is also possible to invest in long-lasting relationship marketing between producer and consumer. The persona also brings humanization to the creation process. Learn all about persona Detailed guide on persona↗ Avatar In digital marketing, the avatar is the detailed personification of the ideal customer. This fictitious profile is drawn to help the producer understand who the customer is and help build more targeted and assertive strategies aimed at him. The avatar definition is very detailed, and, in addition to having data such as gender and age, it also presents the habits, problems, objectives and preferences of consumers.
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