Digital Marketing Definition Examples and Strategies

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Hujaifa123
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Digital Marketing Definition Examples and Strategies

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Understanding Digital Marketing There are many definitions of experts related to digital marketing. For example, according to Ridwan Sanjaya & Josua Tarigan (2009), digital marketing is marketing activities including branding using various media, such as blogs, websites, email, Adwords, and social media networks. Meanwhile, according to Kleindl and Burrow (2005), digital marketing is a process of planning and executing from concept, idea, price, and promotion, to distribution. Simply put, digital marketing is an activity related to marketing or business promotion through digital media. In other words, digital marketing is a marketing strategy that is carried out using electronic devices and the internet.

The purpose of digital marketing itself is to attract consumers and potential customers to buy or subscribe to products quickly and efficiently. Considering that Spain Phone Number List technology continues to develop and its users are increasingly widespread, this is certainly an opportunity for companies or brands to boost sales of their products. Why are more and more people using digital marketing? This is because by using a digital marketing strategy, it is proven that there are many advantages or advantages that can be achieved. Some of these advantages include the speed of deployment, ease of evaluation, wider reach, inexpensive, effectiveness, and being able to build a brand name.

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Not only that, digital marketing is an umbrella term that includes various tactics that can be used in attracting customers and making them buy the products that you have. Digital Marketing Strategies There are various digital marketing strategies that are currently being used by business people. This strategy is used to gain new customers and disseminate information related to the company's products and branding. What are the strategies? 1. Search Engine Optimization (SEO) The first strategy in digital marketing is Search Engine Optimization, or what is more commonly known as the acronym SEO Simply put, SEO is the process of optimizing a site to get a higher order or ranking on search pages (Google, Yahoo, and the like). The targeted position is on the first page of the search engine and the top position. As a result, the organic (unpaid) traffic your site receives will also increase.
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