Online advertising news for January 2023

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Nasimkhan
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Joined: Sat Feb 11, 2023 6:10 am

Online advertising news for January 2023

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Direct allowed managing autotargeting categories in Mobile App Advertising, products from Yandex Market will be displayed on Yandex Maps, retargeting appeared in VK Advertising — these and other interesting news in the January selection of internet marketing news from experts from the icontext company, which is part of the iConText Group. ADVERTISING IN YANDEX Yandex entered the top 10 most visited sites in the world According to SimilarWeb, Yandex took the eighth place in the ranking of the most visited sites in the world from Visual Capitalist. The monthly traffic of the resource is 34 billion. The top 50 also includes Russian companies. The first place in the ranking went to Google. It has 851 billion search queries daily. On the second line is YouTube with 33 billion traffic. These two sites have higher traffic than the other 48 resources combined.

As part of this strategy, the advertiser will pay only for those users who went from the article to the site using the Scrol
Site Singapore Phone Number List mechanism or clicked on any link inside the text. According to Yandex experts, to win the auction, you need to choose the right bid. Its value depends on the industry. The more competitive the industry, the higher the rate, and vice versa. Advertisers will be able to manage autotargeting categories in Mobile App Ads Autotargeting Mobile app ads in Yandex. Direct can now be configured by request categories. At the same time, any categories of requests are disabled, except for the targeted ones. Currently, the following categories are available: alternative, targeted, related, broad requests and requests with a mention of competitors.

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Mobile app advertising in Yandex. Direct now integrates with the Huawei store Mobile app advertising in Yandex. Direct is now integrated with App Gallery, Huawei's app store. Its audience in Russia is 35 million users. Thanks to this, advertisers will have the opportunity to attract new users who do not have Google Play. When integrating app ads with AppGallery, the user clicks on an ad on a Huawei smartphone and immediately gets to the app page, installation starts automatically. If the user has a different mobile device, clicking on the ad will take him to Google Play. Adfox launched a dashboard with statistics widgets and added new columns to the campaigns page In Adfox, the Dashboard tab with statistics widgets became available . On it, you can add widgets with statistics based on predefined and custom reports. The widget shows data for the week, the last three days, and one day. You can customize the display format of information yourself: in the form of a graph, histogram, table or pie chart.
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