Marketing mix: what are the “4Ps” and how can they help you?

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sifatseo
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Marketing mix: what are the “4Ps” and how can they help you?

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What is the marketing mix and the "4P" of marketing? The marketing mix can be defined as the set of strategic and tactical actions that a company generates to promote and boost sales of its brand or product in the markets it operates. The essence of the marketing mix is ​​summed up to produce and sell the right product, in the right place, at the right time and at the best price. Although this seems simple, in practice it becomes more difficult than it seems, since each of the parts of the marketing mix has to be consistent with the others, which makes it necessary to plan and execute it effectively. If you want to know more about the marketing mix, its importance and how to put it into practice in your business, keep reading this post. VIDEO | Marketing trends for the coming decades

| Hotmart Tips 262 What are the “4Ps” of the marketing mix? Post index Menu Index 1. Product 2. Price 3. Point of sale 4. Promotion Back to index Marketing is a very broad area that covers much more than the promotion of a product, service or brand. It includes all the tactics that will be used to provoke in the consumer the desire to acquire a merchandise. In this sense, the marketing mix represents all the elements that make up marketing activities. This concept was created in the 60s by Professor Jerome McCarthy and spread by Philip Kotler, considering the basic pillars in any marketing strategy : P roduct. price _ Point of sale. Promotion. These شراء قاعدة بيانات البريد الإلكتروني وبناء قائمة البريد الإلكتروني بسرعة pillars are known as the "4P" of marketing and must be in perfect balance for the company to achieve its ultimate goal. That is, awaken the desire to buy in people and sell. To make it easier for you to understand, we are going to explain each of the pillars of the marketing mix. Image of the 4Ps of marketing representing the marketing mix. 1. Product The first pillar of the marketing mix refers to the Product . That is, what you or your brand offer to the public. However, this first pillar does not refer only to the physical product or the service itself, but rather serves to understand the added value that it offers to consumers.

In the end, more than providing something of quality, with the best resources and technologies, it is essential that the product or service solve the problems of those who use it. When you define the characteristics of your product, it is easier to develop attractive strategies aimed at the right audience. To do this, follow the checklist below to identify: The demand(s) that your product manages to meet; How it does it (its functions, benefits, etc.); How people can and should use it; Its characteristics, such as name, description and format; What differentiates it from the competition. VIDEO | What to sell online? Best selling products | Hotmart Tips 2. Price The second pillar of the marketing mix, price, is one of the most important for your strategy. Not only because it is linked to the income and investment capacity of the business, but also because it is responsible for the way the public sees your product. During the pricing process , it is important to define a price that is lucrative and, at the same time, in accordance with the market. However, it is worth noting that, many times, consumers do not mind paying more for a product or service if it has added value and significant advantages. Reaching a fair balance for both parties is a way to guarantee the permanence of your business in the market. To make this happen, consider:
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