Marketplace: Discover The Possibilities Offered By This Business

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sifatseo
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Joined: Tue Jan 25, 2022 2:09 pm

Marketplace: Discover The Possibilities Offered By This Business

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What is the marketplace? The word marketplace comes from the union of two terms in English: market , which means market, and place , which means place. Therefore, it can be defined as a place to shop, a kind of virtual showcase where customers can have access to products from various brands or companies. The increasing inclusion of technology in our daily lives brings changes in the way we interact and consume. Thus, the possibilities of interaction and business take on new forms with the tools, platforms and different buying and selling models available. One of the most popular, both among entrepreneurs and customers, is the marketplace. 262 If you've never heard of this topic, don't worry. The concept comes from an already very familiar model that we see at fairs, markets or shopping malls.

And now it has reached digital commerce, becoming a tool that fits the world of online business like a glove. Considering the universe of electronic commerce, this model works as a collaborative ecommerce portal. But there is a difference between them. Ecommerce is a virtual store that sells the products of a certain brand or company. It uses the B2C concept, that is, Business to Consumer , which directly relates the client to the company. Already the marketplace brings together several companies on the same platform. For you to understand better, imagine a shopping mall, but virtual. The customer has access to a diverse catalog and makes his purchase through the marketplace, but the latter is not responsible for its shipment or guarantee. This is the responsibility of each brand. Thus, there is an interaction between the customer and the company at the time of purchase, and also between the companies and the platform. What would be a buy email database combination of Business to Business and Business to Consumer or B2B2C. VIDEO | The 6 best online sales channels | Hotmart Tips 262 Do you want to learn more about the marketplace? Read this post to the end! How does this model work? The marketplace can contain varied products or be destined for a specific segment, such as electronics, literature and clothing. In general, this model is structured around three pillars: Platform. Sellers. Customers.

The platform serves as a bridge for transactions and has two levels of access: one for merchants and one for customers. Sellers are like partners who offer their services on the platform, where they organize their products, packages and offers. They are also responsible for information regarding products and stores, and for maintaining the efficiency of the sales flow. The seller is able to identify trends or activities that lead customers to their products, investing more and more in effective solutions. The operator of the marketplace platform is responsible for managing access and transactions. As well as the strategic actions that will promote the flow and boost sales on your website. A good platform should have easy navigability and usability, as well as being intuitive for both sellers and buyers. It should also have easy methods for choosing and paying for products, facilitating interaction and purchase possibilities. Another important element is the dissemination channels . Investing in ads, blogs, videos, email marketing, among other strategies to promote the business is an excellent idea. The manager must study his public, understand the segment and evaluate the actions capable of attracting consumers and boosting sales. He must also consider those that allow him to retain customers . Metrics and monitoring help to evaluate results and refine strategies. Making quality a priority is what builds a good reputation for the marketplace, conferring authority and credibility on the business and transforming it into a benchmark.
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