Increase your sales with Hotmart customer loyalty strategies

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sifatseo
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Joined: Tue Jan 25, 2022 2:09 pm

Increase your sales with Hotmart customer loyalty strategies

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One of the most common challenges in the digital market is to increase sales without compromising the budget with large investments in ad campaigns. For this reason, today we will show you how the Hotmart customer loyalty methodology works . According to Philip Kotler, getting a new customer is five to seven times more expensive than retaining existing ones, making customer acquisition less profitable over time. For this reason, Kotler insists that a better understanding of customer expectations and the establishment of stronger relationships between them and companies will be vital to the success of the latter. Hotmart has understood Kotler's message, and for this reason it has devised some strategies that could help you give it more value than your customers expect and ultimately build loyalty. Take advantage of all the information to take your strategies to another level! How and when can I sell again? Selling back to your customer is a strategy you can apply after your customer has gone through the attraction, prospecting, and first sale stages. By knowing your brand and your product, the customer has fewer objections and the path to selling again becomes shorter. That is to say: it is about selling faster, and with less investment, to those who have already bought from you . Use the best Hotmart customer loyalty strategies At Hotmart you will find powerful solutions to create the best sales opportunities, promote your products and reach your buyers before, during and after the first sale. Therefore, before telling you what tools to use in your strategies to sell again, we will show you the first steps you must follow to retain and retain your customers. Keep the focus on your customers If your goal is to evolve more and more, you should know that the strategy of retaining your client paves the way for new business opportunities, with less investment. Thinking on the practical side, selling to those who already know you requires you to always be in contact with your buyers, understanding their pains and seeing the best opportunities to offer them a new product. Get ready to offer something more Hotmart studies show that 85% of your customers would buy from you again and that the more they buy, the faster they will buy again. So, when you have made a sale you can offer additional content that adds value to your product and increases your income. If the sale has not yet been completed, take advantage of the moment to offer something complementary that makes sense to your audience at the time of purchase. Get your customer's attention One of the most difficult parts is to conquer and retain the buyer. If you've already conquered it once, it may be easier to make a new sale. He already knows you and is committed to your content. Therefore, having more than one product is a great way to evolve your digital business and retain buyers. Transform your existing courses into other products If you still do not have more than one product to offer, take advantage of the one that already exists. Split your course modules into individual products and offer them individually at a lower value. After buyers check out the quality of your content, make them an offer on the full product. The chances of them buying will be much higher. Solutions to sell with a click in your repurchase strategy Complementary product at the time of payment Do you know when you are almost finishing an online purchase and a suggestion of a product appears that can complement the one you are buying? Well, this is the Order Bump.

The main objective of the Order Bump is to offer a complementary product at the time of the payment page, so that your customer makes a new purchase without having to go through the purchase flow again. This increases your average ticket and creates even more value for your buyers. For example: If you have a Yoga at Home course as your main offer, you can offer a complement of a massage course. Or, in another example, if you have a sewing course, how about offering a basic crochet course to your phone number database beginning students? In other words, with Order Bump, in addition to your main offer, you can offer your student complementary products that make sense at the time of purchase. Thus, you are more likely to sell other products, without having to approach the customer again. Learn how to configure Order Bump Advertise without spending on paid traffic With this tool, you can offer other products that help optimize the experience of your students, within the same learning space. There, learners will be engaged with the content and therefore more likely to buy again. If you want to take advantage of this solution, you just have to activate Club Sales ads to promote new products when the student completes a class. I give you an example: The student has already enrolled in your Clay Crafts course and now you have the possibility to offer him a complement to his experience through an advertisement. You can, for example, publicize a Painting course on clay pieces and present it at the end or during classes. Learn how to set up your ads in Club Sales Product portfolio Espacio Hotmart is a solution created to organize your products according to your strategy and make them all known in one place.

You can segment your products by categories, give your content more visibility and facilitate access for your buyers. In addition, with Espacio Hotmart your digital business gains a new sales channel with a personalized link that you can publish on your social networks, emails or in the media you choose according to your strategy. Learn how to activate Hotmart Space! Other solutions to get closer to your client (and sell them again) Hotmart customer loyalty strategies have to do with generating curiosity about new products, for which it is essential to maintain communication with the public. Hotmart has solutions that will keep you very close to your customers to generate more sales opportunities. Get to know some of them: sales funnel With the sales funnel you manage to create offers for your client once they have finished the purchase of your product. For example, on the thank you page (this is the one where the customer arrives after the purchase) you offer him the possibility of buying another product. If they are not interested, you can direct them to a new page, this time with another product option with a more attractive value.
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