Each stage is an opportunity to improve

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The choice that a user has when purchasing certain products is so vast, which leads him to always focus on just a few brands. Offline you can make a difference, making the store a place to visit when you need a particular and specific product, with specific characteristics. This is a way to stand out from the online world, where the strong point is the endless choice. If you make a very large catalog available in your ecommerce, the physical store cannot just be a faithful replica of what you see online. It can and must almost become a place where the customer goes because he knows.

That there, and only there, he will find that specific product or service, together with the professionalism of the sellers, without having to wait for delivery times. Identifying your niche becomes essential to be able to web designs and development service formulate an inventory of products in the store, which can become attractive to your target customers. Online becomes a crucial point for studying one's potential customers and which, for example, products are the most requested in the area where the shop is physically located, so as to keep only those in stock and let the others sell online. Online support according to a survey by data driven, to improve the customer experience.



Of retailers are exploiting the potential of digital marketing with % having invested in smartphone apps to provide immediate customer support . While chatbots are a growing topic, it's important to remember that the customer is often interested in talking to a real person and wants specific questions to be greeted and answered in a human way. A customer pampered online, who remembers the support offered by the retailer, will find this a fundamental variable to return physically, with the desire to touch the experience lived in a virtual way.