Directing more organic traffic to your C Level Contact List website, blog, or e-commerce. Generating leads. Raising overall sales. Building a community around your brand. Improving customer service (CS). Pick one or some of the goals in this list to start your planning. What you want for your brand is what will direct your decisions from now on. Also, when those marketing goals are defined, research metrics and KPIs you should be monitoring to be sure you are following the path traced. If you want more sales, for instance, you should follow numbers on conversion and loyalty rates.
Build a buyer persona for social media marketing The buyer persona is one of the most important Social Media Marketing pillars. You probably already have a consolidated target audience, right? For example, you know you need to talk to women aged 18 to 35 that live on the West Coast and like athletics.