The ad will have: A large and blue title operates as a Niger Email List headline to attract attention A display URL showing the user what domain they’ll eventually land on (this URL may be different from the actual URL and does not show tracking parameters and other data) A description, equivalent to a webpage’s meta description, as your general ad copy Other ads may have images, videos, or ad extensions like a phone number attached to them as well.
A considerable SEM task is to create and test various ad elements to find the most compelling way to reach your audience. Ad Element You can test and improve upon every part of your ad over time. For example, you can A/B test elements like primary keywords, headlines, structure, or landing page CTA buttons to assess which are most effective.