capture the attention and interest

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Ultimately, what Slack is really selling is organizational transformation by changing how team members relate to each other, which improves productivity. Slack is building something that people want and that will make their users significantly better than before. Slack aims to provide a positive user experience, and this is the foundation on which all of its product-led growth potential is built.

PLG-2021-Quote1 Return to index Develop a product-led growth strategy with Adv Media Lab Today's market is increasingly competitive and full of alternative proposals. Every company Botswana Email List must find a way to stand out from its competitors and of potential customers. Today the focus is entirely on the customer and the experience that a product and a company can offer them.



Marketing now adopts a strongly customer-centric point of view. But every experience can and must start from the product. Focusing on the product, on the features offered in relation to the public's expectations is a crucial aspect. Focusing on the product means adopting a product-led growth strategy. This approach is very suitable for start-ups and companies with a strong vocation towards technological innovation but can be more complex for those companies that have a more traditional approach.