How Can Humanized Care Help Break Down the Barriers of Digital Communication?

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zahidseo
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Joined: Mon Jan 24, 2022 4:08 am

How Can Humanized Care Help Break Down the Barriers of Digital Communication?

Post by zahidseo »

Every day, we are prompted to attend to the other, whether in the closest relationships, with our family and friends, or in everyday life, with work colleagues and clients. It is a routine activity that is already part of our modus operandi as human beings. Today, living with more and more automated tools , social networks and applications, it is normal that the way of working and professions suffer impacts. And with the act of serving the public, as a trade, it is no different. Attention to the public molded in this structure, mechanizing and robotizing the dialogue between company and consumer. In this sense, at the same time that technology broke down borders , bringing closer, facilitating and speeding up communication between people in an exceptional way, it also created new challenges . Digital communication brought a certain physical and sensitive distance subject to an infinity of contexts and interpretations. So, what can be done so that organizations can meet customer service expectations , going beyond technology to create value in solving their problems? If you are interested in the topic, learn more about what humanized attention is and what are the differentials that this strategy can, in practice, provide to your business! What is humanized care?

The digital age in its essence is provocative, because at the same time that with automatism it facilitates the connections of thoughts, it also blocks the sensitive human part, capable of perceiving the slightest nuances in the face of various situations during attention. Thus, humanizing customer service means thinking of unique creative solutions that exploit the sense of perception of care and technology to make the phone number list customer experience more profitable, charming and educational. The differential of humanized attention, as obvious as it may be, is in the fact that it passes through a human intelligence , which will be sensitive to the situation, proposing effective and captivating solutions, unlike a bot , which is only limited to a previously established message, focused on problem-solution. How is humanized care done? Language is a precise tool in this process, which by itself is the best way to approach the client, and to mediate the problem. Saying or reproducing a standard message is not enough :

it is necessary that this language be constructed with an empathetic argument, exploiting all verbal and expressive means so that the other feels well cared for. Each client has a mentality and it is essential to build the buyer persona of each one during relationships. This is the key to customer success . Create or work on a solution in a way that not only solves, but also brings out the customer's sensitivity because he is receiving personalized attention. Many times, the idea is to build an intimate relationship, so close that it awakens affective friendliness, or even constructive disagreements. Disagreeing is part of relationships and is an invitation to build solutions together. Since we are talking about creative solutions, it makes a lot of sense to build and create them together, further reinforcing the attunement and personalization of care . In the digital market , humanized care is the closest thing to face-to-face care. His development, within a company that takes the success of its clients seriously, is a great opportunity to build linear bridges between the two sides of the relationship. After all, what are the advantages of humanized care? Helps create context, an affective and personalized memory of the experience
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