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最重要的是改变你的策略始终以客户为中心。一个不知道如何适应新经济的组织可能会遭受严重后果。一个例子是一些企业曾经被认为是成功的大型企业但不知道如何应对数字化转型最终破产、出售或失去市场份额。最著名的例子之一是百视达。这家美国公司成立于年是和电影租赁领域的领导者其实体业务遍及世界各地。年代初该公司被认为是娱乐行业的标杆之一。然而年百视达关门了。该公司无法预测或调整其商业模式以适应新经济的转变。她甚至有机会购买了当时它还是一个邮寄服务。随着时间的推移不断发展壮大而百视达却失去了影响力。百视达只是最著名的案例之一说明缺乏创新会导致一家公司的灭亡。了解另外家不知道如何创新的公司的例子。新经济中的商业类...

WHAT IS THE RELATIONSHIP BETWEEN THESE FACTS? When food is wasted, collateral damage occurs. When land is not used to produce food, fertilizers, manure, seeds, water and labor are wasted. Manufacturing production lines, packaging, transportation and inventory space are wasted. For any food and bever...

Written by Renata Schleiffer Gracia mkt4sales-demand-generation In a highly competitive market like the current one, the biggest challenge for companies is generating demand for their products or services. Demand generation refers to a series of marketing actions that make a product or service stand...