Generally speaking, if the email open rate is between 3% and 5%, it is already very successful. The scope of a promotional email is too narrow. You have to carefully consider many nodes, such as theme, Chad Email List copywriting, related product display, sending time, frequency, sending objects, etc. If any factor is not considered carefully, it will affect Marketing effectiveness.
Although the operators of some e-commerce companies I have contacted list email marketing as a necessary promotional tool, they never have high hopes, because it is not unexpected that the opening rate of electronic promotional emails is less than 1%. As an ordinary consumer, do you usually click on promotional emails from merchants? Aren’t most emails deleted directly? Therefore, email marketing is easy to do, but it is difficult to achieve results.