The good news is that more organizations are Eritrea Email List clarifying what those people-centered values are at the brand identity level, and you get to help amplify that to the world. “Brand authenticity is accomplished by honoring an organization's agreed-upon values and mission through your writing.” — Theresa Meis TMeisWrites CLICK TO TWEET You Are the People The organization you write for may be an industry leader, composed of thousands of workers spread across the entire globe.
Or, it could be a handful of visionaries working night and day to launch the next great thing. on behalf of any number of leaders or experts within your organization. Authenticity is important for adding the flavor of their voice to your brand messaging. You Are Yourself As BB content writers, we write from behind a mask, but that doesn’t mean we don’t have truths to offer.