In ads, casing affects more than just a main title. It can Russia WhatsApp Number affect the results of lead-generation boxes. Don’t rely on our results, rely on the ones you discover for yourself. The Optics of Casing title casing vs sentence casing You’ll notice I’m title casing my sub-headers. I also title case my main on-page titles, my ad copy, my newsletter titles, and my social titles. My rules are simple. Keep titles short and title case them. The longer the title, the more optically unpleasing title casing becomes (in my opinion). This is why we would never want to title case a long description. It makes it harder to read. Let’s look at what I mean. Tornado Touches Down In Oklahoma City Many.
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Residents In Both Suburban And Oklahoma City Proper Reported Intense Wind Speeds, Damaging Hail, And. Or Tornado Touches Down In Oklahoma City Many residents in both suburban and Oklahoma City proper reported intense wind speeds, damaging hail, and structural damage. Clearly, version one looks jumbled. It makes it more difficult to read the description. The description and title sort of mash up together in a chaotic way. The second version is much easier on the eyes.