Yet according to Salesforce, just 24% of sales teams are “high performers” that have significantly increased revenue year-on-year. Of the rest, 69% are “moderate performers” – those that have maintained or somewhat increased revenue – and 7% are underperforming.
Want to move from those bottom two brackets into the top tier? It’s time to instill a winning sales culture in your organization.
What Does a Successful Sales Culture Look like?
The phrase “winning sales culture” isn’t a throwaway term. UAE Phone Numb]
er[/url Sales functions with successful cultures enjoy a range of specific benefits, such as:
Reduced turnover of reps
More robust accountability
Improved collaboration and sharing of best practices
Stronger trust and communication within the team and externally
Greater focus on learning and development
Sharper focus toward a shared goal
Faster and smarter problem-solving
Your Organization’s Sales Culture Definition
An increasing number of companies and individual teams are aware that culture is intrinsically linked to performance.
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However, when it comes to building a high-performing sales team, many organizations fall down at the first hurdle – defining their existing culture. After all, if you don’t understand and explain the culture of your sales function, how can you figure out what needs changing?
The good news is that your sales culture definition isn’t an exhaustive manifesto detailing your process, goals, and vision. Instead, it can simply be a single sentence, or even just a bullet-point list of words that underpin your values.