How to write content that converts: What to know

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Armed with an increased awareness of the conversion funnel and psychology of persuasion, you’re now ready to develop high-quality content that skyrockets conversions. As you do, here are some must-know tips to remember: Crafting clear and compelling headlines Before a potential reader even clicks on your blog or whitepaper, they’ll first read your headline. If it’s boring, long, or confusing, they’ll scroll onward. You don’t need to be Shakespeare to master the art of attention-grabbing headlines. You just need to know a couple of tried-and-tested formulas. Here are some popular ones: How-to headlines: How to [achieve result] in [number] steps SEO headlines: The ultimate guide to [insert SEO keyword] Curiosity headlines: The secret of [insert desired outcome] Structuring your content for maximum impact Have you ever clicked on an interesting blog only to be greeted by an unfriendly wall of text that put you off? Even if your content is as valuable as gold, consumers are highly unlikely to read poorly structured text. To increase the readability of your content, keep these tips in mind: Start your introduction with a strong hook that grabs the reader’s attention. Structure your content with plenty of headings and subheadings to break up your text. Keep your paragraphs to a maximum of four lines each. Use online tools like Grammarly or Hemingway for editing. Incorporating strong calls to action (CTAs) Your CTA is the grand finale of your amazing piece of content. But, too often, marketers end their blogs, whitepapers, and so forth with uninspiring phrases like “Contact us” or “Try now,” which don’t exactly compel the reader. To ignite curiosity and excitement, you need to make your CTAs powerful. Here’s how: Use the active voice for all CTAs. Try to elicit an emotional response from your readers. For example, instead of writing “Try our skincare products,” go for something more emphatic and human, such as “Start your journey toward better skin today!” Play into persuasion by using your CTA to offer readers a free trial, discount, or limited-time offer.



Leveraging social proof and testimonials One of Belgium Phone Number List the best things about social media is the fact that your loyal customers can create effective content for you. Whether that’s user reviews, unboxing videos, or influencer partnerships, there are plenty of creative ways to boost your social proof and website traffic. Better still, real-world user reviews are fantastic for boosting brand awareness and credibility. When potential customers see other people using your product or service—and loving it—they’ll feel reassured that you’re a trustworthy brand with a quality value proposition. Optimizing content with SEO best practices Search engine optimization (SEO) is crucial to boosting your content’s organic traffic and visibility. For every piece of content, you’ll want to think about SEO practices like embedding keywords, link building, and backlinking, all of which directly influence your rankings on search engine results pages (SERPs). If SEO isn’t your forte, don’t be disheartened! There are plenty of options out there to help. You could, for example, work with an SEO agency, use a WordPress plugin, or take an online course.




While improving your SEO takes time and practice, it’s one of the best skills a digital marketer can develop—both for their own career and for the impact of their content. Using the right content tools As we mentioned at the start of this blog, data-driven insights are the bread and butter of successful content marketing, empowering you to understand how, where, and why your customers are engaging with your content. It’s through these insights that you can refine and enhance your content strategy, identifying and promoting your top-performing content to drive conversions. Of course, uncovering and amalgamating user data can be a challenge. In fact, research from Marketing Week shows that data analytics is the number one skills gap in marketing departments. Luckily, you don’t need to be an IT expert to start unlocking the value of content analytics. You just need the right easy-to-use tools. Bitly Analytics, for example, helps marketers effortlessly track content click-through rates and engagement metrics. By neatly presenting data by demographic and geography, Bitly empowers marketing teams to understand how their content resonates with different audiences so they can tailor their messages to fit specific customer segments. On top of that, Bitly integrates with marketing teams’ go-to platforms, including WordPress, Sprout