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Without anticipation he would quickly be overtaken by more agile players. Driving successful innovations requires a great capacity to adapt. Without anticipation the first mover would quickly be overtaken by more agile players. Rapid reaction from the competition Once the new market has been created and validated by the first mover its commercial successes will inevitably attract a whole swarm of competitors startups and other giants eager to position themselves on this new first mover.

Having the benefit of hindsight on what worked or not they can draw inspiration from the strengths and weaknesses of this pioneering advantage to at best compete quickly Palau Email List and at worst monopolize market share. Risk of hitting the wrong target By launching a disruptive product thanks to a major innovation the first mover takes the risk that this offer ultimately does not correspond exactly to the real needs or uses of customers. Despite prior studies positioning errors or technical faults can lead to expectations being missed.




Very innovative features can be too far ahead of their time. Define the viability of your project by carrying out a comprehensive market study. to spot new opportunities through market research. Open form Good morning What is your name First name Jean Nom Durand Hello null. What's your email address Email address What is your phone number Phone number What is your company name and website Business HubSpot Site web www.