Do not create an account for your client

[arubaemail77]

The first approach is to create a separate individual account for each client, and the second one is to add a new property for each client in the agency’s Master Google Account. By creating individual accounts, each client has their own Google account and complete control over their assets. By adding a new property under the agency’s Master Account, only the agency can grant access to the client’s property. If you are a marketing specialist in a digital agency, you should read the following best practices. If you are a business owner, it is helpful to read them as well, to know what to ask for: We strongly recommend each client to have separate individual accounts because: All data belongs to the client.


Each client should own their Aruba Email List account. When the collaboration ends, both parties can walk away cleanly and safely. The digital agency should have admin access to the client’s property. If the client doesn’t have a Google account, the agency can set them up by asking the client to sign up with the company’s Gmail and add you as administrator. Our Advice for Agencies As an agency managing a client account, please remember that the client owns the account. For example, when a company develops a website for a client, that website belongs to the client. The same principle applies to Google Analytics (GA), Google Ads, Google My Business account etc.



It might seem easier to just create the account for your clients and let them use it, but it is not a good idea, nor a best practice because: Being the owner of the account makes you the owner of all the data in it. Collaborations end. Therefore, it is easier for the client to remove your access from their account than to transfer the ownership. . Let them do it, help them, guide them through it. After that, you make sure that the account is created correctly, and you can start personalizing it. If necessary, an agency may create an account for the client (not recommended), but they should immediately transfer the ownership of the newly created account to such client, and only use the admin access as an agency.