Local guide If we have a local company such as a restaurant or hotel check in most cases we do not want to reach all users but only those who are looking for products or services in a specific place or area. Optimising your website South Africa Phone Number for local search will allow you to reach valuable users and reduce customer acquisition costs. For local searches, optimising your Google My Business listing is very important . Thanks to this we will be able to rank higher for queries in Google Maps results . If you don't have a business card be sure to get one! Positioning abroad requires attention to similar aspects as in the case of nationwide positioning.
However you should be aware that the specificity of the foreign market may be significantly different. Not to mention the language which may also differ in different regions of a given country. Effective website positioning abroad also depends on the domain we have. National domains such as .PL .DE or .ES will not position well in the Czech Republic. This must be kept in mind. Source marketing.com Selection of valuable keywords Once we have a domain and we know what we want to promote it is worth defining keywords that match our business. Selecting valuable keywords is very important because it will help us understand what people are actually looking for.