Now that we’ve covered the on-page SEO portion of the SEO Binance app user data audit, let’s take a look at what you need for an off-page SEO audit. SEO audit part two: Off-page SEO Off-page SEO consists of SEO elements that you don’t directly control but can influence. Backlinks For example, backlinks — or links to your site from other sites — are a key component of off-page SEO. When a site with a good reputation online includes a link to your site on one of their pages, they pass on some of the value of their site to yours.
Your pages gain more value, and you have the potential for people to click the link on the other page and land on your website. Backlinks can help you rank better for keywords that matter the most to your business. The higher you are in the SERPs for relevant keywords, the more valuable traffic you can get to your site. Bringing traffic to your site for targeted keywords can result in qualified leads, and then actual sales, for your business.