Trucks serviced daily over 400 satisfied customers recommending the company. Client task Previously, the client worked with other contractors who provided targeted advertising, SMM services. The client started looking for a new contractor because the previous one had poor results and high budget costs. Faced with the fact that many applications and leads were not targeted. Client requested to Bolivia Phone Number List create new accounts for promotion. The client launched the website two weeks before contacting Inweb and set us the following tasks: Increasing the number of targeted applications, working on the quality of leads, reducing the cost of conversion from at the time of co-operation. They did not agree on specific KPIs, they decided to rely on the dynamics of a decrease in conversion in the process and an increase in the quality of leads. There is a positive dynamic, therefore, we continue our work. Transparent reporting. It was important for the client to understand what he was spending his advertising budget on, he wanted to build effective communication with our team.
Full involvement in his project The client wanted to be treated in the same way as he is with the customers of his services — full service and comfort. By the way! Fleet.care works with Inweb on the SEO of its site. We always recommend comprehensive promotion to our clients, high-quality SEO helps to reduce the costs of contextual and targeted advertising due to the influx of organic traffic. Promotion strategy / Weaknesses and strengths of the project Before starting the work, we analyzed the client's competitors, its target audience and identified the strengths and weaknesses of the project in order to find growth points and achieve results faster. See what we've been up to: Strengths and weaknesses of the project The following action plan was developed: Collect and process the semantic core in the English language, in such a rather difficult niche as freight transportation. Create and run the following types of campaigns: search, dynamic search, discovery. Collect and process our client's customer base on Facebook. Create look-alike audience lists based on it.