Try to use the generic product name

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Many teams get caught up in what they want to say or sell without thinking about how to best position copy for the audience's pain points. Write SEO-friendly content that’s tailored to the readers’ goals. Add images and links. Include strong SEO titles and meta descriptions that include target keywords. Now let’s cover the considerations for landing pages. When working on product or feature pages, you need: Descriptive but simple product names. (product keyword) with any branded copy — for example: [Brand Name] Cotton Tee — so you’re more likely to be found when somebody searches the product category. Unique product descriptions that include the target keyword — these don’t need to be overly elaborate or “cutesy,” you want to write persuasively, but you can make these short and straightforward.


Include anything that’s relevant Mauritania Email List to the shopper or purchasing decision. To include complete product names in URLs. A variety of high-quality media (e.g., images, videos, 3D models) to display your product or service. Optimized media with alt tags — more on that below. Sections with important information for shoppers; product pages should always include “Product Details,” reviews, and FAQs to answer questions about purchasing, use, maintenance, etc. Or, in the case where you’re creating a booking page for a hotel or event, you’d want to include details about how to check-in or where to park, for example. Note: Reviews are not only helpful for the customer experience, but they can help SEO, too.



Products that receive a high number of reviews and good user feedback are more likely to be shown in the Google Shopping bar. You can gather and post reviews on your site, or feed them directly from Google (or another review site) via widget. Check out our post with strategies to earn more online reviews. Google featured products Speaking of appearing in SERP features, adding structured data to your site (“Product,” “Reviews,” or “Rating” schema) also helps search engine algorithms recommend you in related queries. You can add schema to your site code and control what appears below page URLs in the SERPs. For example, “FAQ” schema will show FAQs from your landing page, “Reviews” will display product reviews.