Client task The client wanted to market their product on social media and needed a reliable contractor to run targeted ads on Facebook and Instagram. Worked with the first contractor until the beginning of 2021 for a year and a half. The client asked for the task of increasing the number of orders and reducing the price per click. Therefore, Inweb specialists faced two important tasks: Raise an average check; Reduce the cost of the order hryvnias at the exchange rate of 1 zloty is about 7 hryvnias). We remind you: the cost of an order, also Cyprus Phone Number List called the cost of a purchase, is an indicator of advertising performance. This is the ratio of the budget of the advertising campaign to the number of purchases or orders of the advertised service. Weaknesses and strengths of the project To understand what to rely on and what needs to be fixed first, we analyzed the project and the client's capabilities. Here's what we did: Strengths and weaknesses When selling clothes on social networks, the audience is directed to the product card.
Here everything is very well arranged: description of the product, photo, characteristics, you can immediately calculate the cost of delivery, clear terms are visible, there is an opportunity to choose delivery to a branch of Nova Poshta or by courier, it is immediately clear what to do if the product does not fit. We understood that the site is ready for advertising and there is no need to do anything additional. Promotion strategy It remained to decide on a strategy, and for this it was necessary to gain access to the advertising office, analyze the unsuccessful advertising campaigns of the previous contractor, and draw conclusions. Based on the analysis, put forward several hypotheses, launch advertising campaigns and see what works. We have studied in detail and carefully the advertising activities of previous contractors and singled out for ourselves the main signals for those campaigns where there were more or less acceptable results. What did not like during the analysis: The previous contractor divided the optimization campaigns into 3 traffic and sales campaigns.