Case for Standartpark increased revenue from online sales

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If the client observes a gradual fading of the initiative on the part of the contractor, what does he do? That's right, looking for another. This is how we started working on the standartpark.ua project - the client transferred to us from another agency and shared ambitious goals, which we gladly supported. Read about the results of contextual advertising that have been achieved by promoting drainage systems in the case study. Who is the client? Standartpark is a trade and engineering company for water collection, purification, and drainage. The leader in the production of surface drainage systems. The company works with such giants of the retail market as Silpo, Tavriya-V, Kopiyka; with gas stations Amik, Socar, OKKO, Shell; with construction companies Kyivmiskbud, Altis and others. The client turned to us at Inweb with the experience of launching contextual advertising by another agency. He was satisfied with the results of his work, but there was not enough involvement, activity and feedback.

This became the first task for our team to show maximum interest and initiative. The goals of contextual advertising that have been set before us Reduce the conversion price by 10%. CPA at the time of application in Inweb 129 UAH. Increase the number of applications from paid traffic. Increase the number of applications from popular categories (surface drainage, manholes, biological treatment systems, sewage pumping stations, septic tanks, grease and oil separators, geomaterials, etc.). Task close-up Analyze the current status Hungary Phone Number List of your Google Ads account. Change settings in ineffective advertising campaigns. Based on the analysis, identify lost opportunities and connect additional tools. From strategy to tactics Analyzing the advertising account allows the project team to think through a detailed plan of action. For standartpark.ua, the step-by-step work looked like this: Disable the least effective groups words campaigns. Expand the list of interest monitoring audiences to obtain more detailed information about CA.



Add additional extensions to the ad add more relevant information. This will allow the ads to rank better and appear in the paid edition. Work out remarketing campaigns in detail. Run a dynamic search campaign targeting product card page feeds . Launch sales campaigns with intelligent Target ROI bidding. Run a smart sales campaign. Configure and run dynamic remarketing to show personalized ads to users who viewed the product card and/or did not complete the purchase process. Launch search remarketing campaigns to bring back users who are in the product market monitoring stage. From words to action: team action The first or second months of work We have to admit that some projects come to us with good results from previous contractors. In this case, the main thing is not to hurry and not to make changes abruptly. So we started working on the "Standartpark" project with simple smooth actions - we went through the analysis of the basic points of the account. Even the most experienced marketers can make typical mistakes: do not refine the minus words, incorrectly indicate the landing page in the ad, do not notice the error. We tell you what we analyzed in the Google Ads account.