In 2014, Airbnb’s new LOGO and new concept Great Britain Email List were born! Airbnb’s new LOGO launched in July 2014 The new logo is a fusion of Bélo+Community. Represents People + Community (Places) + Love + Software (Airbnb). Solgan changed from "Travel like a human" to "Belong anywhere", aiming to convey the sense of belonging in changing locations. The LOGO is also an inverted, soft "heart", expressing that Airbnb is not only trying to win the sincere appreciation of the community, but more importantly, it hopes to allow everyone to participate in the process of re-integration and re-creation. The sense of belonging is the new concept that Airbnb focuses on in this revision.
People can use this sign to find the new tea they want to taste in a village that is not on the map; people can use this sign to find places frequented by locals: cafes that don’t need menus at all, hidden in long alleys Song and dance halls in China, art galleries that have never appeared in travel guides, etc.; people can gain new experiences, , and start new conversations through this symbol. Airbnb's goal is to make people feel a sense of belonging in a different place. It should not be limited to promoting community, internationalization or convenient rental. The core of everything is to let users find a sense of belonging! ——Chesky With the launch and deepening of the new logo, Airbnb has not only awakened its original intention and meaning, created its own model, expression and cultural system, built a warmer character and narrative, and also integrated three "differences".