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And it is not from now that several companies began to use the platform to promote their products and services. WhatsApp was created in 2009 with the aim of facilitating the exchange of information and messages between users. Soon, instant messaging became a real fever, becoming one of the most downloaded applications. With such success, it caught the attention of companies, who began to see WhatsApp as an important channel to interact with the public. Many local businesses have started using the app in their business strategies in various ways: to schedule and cancel appointments, support customers, advertise new products and services, and even make sales. In this episode of

Emprende a Contrarreloj , Juan Merodio also tells a little about sales through Whatsapp, take a look: What is WhatsApp Business and what are its features? It didn't take long for the platform 传真列表 to create its own application aimed at managing this type of interaction. This is how WhatsApp Business was launched . The design is similar to the traditional version, but it has exclusive features that make marketing on WhatsApp easier. The first of these is the possibility of creating a business profile. With it, it is possible to enter important information for a business, such as address, website, email, segment and opening hours. And since the main function of WhatsApp is to send and receive messages, its business version allows you to manage communication more easily. You can configure the sending of automatic messages at certain times, such as the hours when your company does not work, for example. And to make it even easier to organize conversations with customers, WhatsApp Business includes the possibility of inserting labels in them,

such as “new customer”, “scheduled payment”, etc. Thus, you can classify the conversations and identify each type of interaction. Why bet on WhatsApp Marketing? If thousands of companies of all sizes and niches are betting on WhatsApp marketing, it is because it must offer some advantage. If you still have doubts that WhatsApp can help your company expand its online reach and sell more, check out some of the benefits it offers: It's free The first advantage of WhatsApp as a marketing channel is that it has no cost. As everyone already knows, the app is free to download and use, allowing you to send text messages, audio messages, videos, images, and documents for free. And that's not all! Unlike many other services, WhatsApp does not limit the organic reach of your messages. On Facebook, for example, it is estimated that the content of a page is seen by only 2% of the followers.