Ads That Sell: 3 Paid Traffic Expert Tips

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Everyone who has an online business , be it a Producer or an Affiliate, knows this story: you have a great product, unique in the market. You decide to invest in ads on the main platforms and set everything up according to the instructions in the manual. But, when it comes to reaping the results, all is disappointment. There is not even a conversion! What have you done wrong? Creating ads that sell is everyone's dream , no matter the platform – Facebook, Instagram, Google Ads, LinkedIn. But this is precisely one of the biggest problems for those who work in the digital market. After all, as the saying goes, “advertising is the lifeblood of business” and when your advertising strategy fails, brand results can go down the drain. If you suffer from this problem, you must have tried everything: Internet tutorials, online or face-to-face courses, workshops... But none of this has seemed to work. But calm down. No need to despair! With this in mind, we brought together three of the biggest paid traffic experts to show us their cards and share some of the secrets of ads that really sell. Have you been interested? So check out the tips Pedro Sobral, Bárbara Bruna and Alex Vargas use when creating paid campaigns. Advice from Pedro Sobral: Read the bible of the tool It is not by chance that Pedro Sobral is one of the leading paid traffic experts in Brazil. Just to give you an idea, he has already advised Erico Rocha, head of Mairo Vergara's campaigns, on marketing, and his online classes attract thousands of interested people every week.

One of the foundations of the method that Pedro used to achieve success – and that he teaches in his classes – is the learner mentality. The expert guarantees that throughout his career he has taken dozens of paid courses on paid traffic. But at the end of the day, what really helped him achieve real results was reading the Help Center of the b2b email list major advertising platforms and putting everything he read into practice. “Developers want you to learn how to use advertising tools. And the Help Center is basically a manual with all the information you need to master these tools”, teaches Pedro Sobral. But it's not enough to just read the manuals and stick to theory. The expert reminds that it is essential to familiarize yourself with the tools ,

clicking on all the buttons and options. "Just moving through these platforms and figuring out what each button does is enough to provide valuable information," he says. Bárbara Bruna's advice: Escape from the standard Bárbara Bruna is an expert in paid traffic, a partner at Segredos da

Audiência and the creator of Magnetic Ads. In other words, she has a very respectable resume and knows better than anyone what it takes to make campaigns that sell. According to Barbara, good ads, especially on Facebook, should be based on three pillars: An offer of value to the public – People will only click on your ad if they are sure they will get a good deal; Targeting based on the right data: so that your message is delivered to those who are really interested in your product or service; Results optimization: By monitoring campaign data, it is easier to identify which actions are working and correct what is wrong. However, the expert points out a mistake that can put an end to any strategy: doing more of the same . Barbara explains that many advertisers, especially those who use stock images , end up choosing very generic images that are not directly related to the ad . When this happens, the content does not attract the attention of the public and goes unnoticed on the wall of social networks. According to Barbara, the golden rule for choosing the best images for ads is to avoid clichés and lose the fear of being different . And that often means ditching the image banks and taking the photos yourself for the ads. By doing this, your ad will have more personality and will immediately stand out in the user's feed, increasing the chances of conversion. Alex Vargas Tip: Offer Value Deals Alex Vargas is one of the best known producers in the digital market. He is also the creator of Núcleo Expert , a blog with free content focused on digital marketing, entrepreneurship and lifestyle. With over 14 years of experience in digital business, he knows better than anyone the biggest secrets of online advertising and what it takes to create successful campaigns. For Alex, the ads that sell are those that offer content that is really relevant to the public and with a high converting power , such as a blog post , an e-book or a webinar.