PLG-2021-Quote1 Return to index Develop a product-led growth strategy with Adv Media Lab Today's market is increasingly competitive and full of alternative proposals. Every company Botswana Email List must find a way to stand out from its competitors and of potential customers. Today the focus is entirely on the customer and the experience that a product and a company can offer them.
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Marketing now adopts a strongly customer-centric point of view. But every experience can and must start from the product. Focusing on the product, on the features offered in relation to the public's expectations is a crucial aspect. Focusing on the product means adopting a product-led growth strategy. This approach is very suitable for start-ups and companies with a strong vocation towards technological innovation but can be more complex for those companies that have a more traditional approach.